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Self-care is a trillion-dollar industry today, and younger generations are spending big. For millennials (born 1981-1996) and Gen Z (1997-2012), wellness isn't a fleeting trend – it’s a way of life. These groups are reshaping what well-being means, blending it into their routines, values, and, of course, Instagram feeds. But make no mistake – it isn’t a fad.
The younger generations demand experiences that are convenient, personalized, and authentic. As the software behind more than 30,000 wellness businesses worldwide, Zenoti is at the forefront of developing solutions to serve this audience.
So, what makes Zenoti’s approach unique, and why are millennial and Gen Z customers more likely to favor Zenoti-powered businesses? Let's explore how this forward-thinking brand is clued into the desires of today’s tech-savvy wellness seekers – and what it means for the future of self-care.
From customized group yoga sessions and app-driven workouts to clean cosmetics and even cleaner eating, millennials and Gen Zers are curating lifestyles rooted in well-being. For these generations, wellness isn’t an escape from stress – it’s part of how they go about their day.
Here's data that highlights the spending power of the younger set: 41% of wellness spending comes from Gen Zers and millennials who make up just over a third of the adult population in the United States.
Wellness brands looking to serve this audience should meet them where they already live – online. That’s where Zenoti comes in.
Salons and spas that use Zenoti software have raised the bar with digital-first, tech-enhanced experiences that resonate. Millennials and Gen Zers, many of whom barely remember a world before smartphones, have made it clear they value convenience and innovation. With Zenoti, beauty and wellness businesses are delivering on those expectations. Here’s how:
Being digital natives, Gen Zers tend to be "averse to phone calls." Give this audience easy-to-use mobile apps and online platforms with 24/7 access. With Zenoti, clients can book appointments with a few taps, choosing specific services, timing, and even preferred stylists or therapists – all without talking to a soul.
Zenoti uses advanced personalization features to tailor services. Imagine this: You arrive at a spa where they already know you prefer spruce-scented towels and a particular esthetician for facials. Zenoti’s digital profiles for guests make these hyper-personal touches possible, turning every visit into a custom fit.
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For millennial and Gen Z clients, a cashless world is a happier world. Digital wallets, app-based payments, BNPL (buy now, pay later) options, and even subscription models are how they roll.
Through Zenoti’s built-in payment features, salons and spas streamline the billing process. After an appointment, there’s no need to dig for your card or wait for a receipt. Payments are smooth, contactless, and stress-free – just the way millennials and Gen Zers like it. With Uber-like checkouts, they can simply walk out of a salon without a stop at the front desk and even add a tip from their smartphone.
Millennials and Gen Zers value keeping it real so much that they’ll pore over ingredient lists and track where their favorite foods are sourced. Not surprisingly, they take the same approach to wellness. Zenoti-powered salons leverage mobile apps to provide transparency, with details about services, pricing tiers, and even reviews. This model fosters trust while ensuring clients know exactly what they’re signing up for – and what they can expect to pay.
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With younger generations juggling work, side hustles, and social lives, time is short. That’s why Zenoti emphasizes a seamless digital experience, which, while available to all age groups, strongly appeals to Gen Zers and millennials. From same-day appointment options to one-click referrals, Zenoti salons and spas meet clients at their speed.
Related reading: What Gen Zers and millennials want from wellness brands | The Check-In. Find pertinent insights and stats if you own or manage a salon or spa.
Three leaders highlight what they love about the platform.
Lizzy Burback, studio and operations manager at Flirt Cosmetics Studio appreciates instant connection and personalization.
Kyle Jones, co-founder and CEO of iCRYO, weighs in on digital convenience for both guests and business owners.
Morgan Schaaf, vice president at Boss Gal Beauty Bar celebrates precisely personalized client interactions.
Zenoti offers a glimpse into the future where convenience and self-care come together. The next frontier may lie in AI-powered recommendations or deeper integration with wearable tech. Imagine spas knowing your stress levels and hydration needs based on data from a smartwatch and using that information to provide the perfect therapy.
One thing is clear – younger consumers will continue to shape wellness trends. Businesses that keep up are more likely to stay profitable. Personalized, tech-driven, authentic experiences will become standard. The good news? Zenoti-powered businesses have the firepower to provide such experiences.
It goes without saying that great service and excellent results are core essentials for salons, spas, and medspas. To win your younger clients over, focus just as intently on the non-service aspects of the customer journey. What does this mean for business owners? Provide a mobile-first experience for everything from booking and rescheduling to paying, referring friends, posting reviews, and more.
Whether it’s reinventing the spa day or making self-care feel effortless, Zenoti isn’t just keeping up with the demands of younger customers – it’s setting the pace. As technology continues to evolve, the future of wellness looks more exciting than ever.
Hyper-personalization – what’s that all about? Learn more and book a demo.
Beauty, wellness and fitness businesses love Zenoti. 1,000+ reviews and counting.
